Mobile App: Style Out Process

A "Style out" is the addition of other items to a primary ("hero") product for merchandising purposes. This is commonly done in apparel/fashion to show a hero product with other items as a "look" or a "cross-sell" that helps the buyer see how the product works with other offerings, and encourages buyers to purchase more than one item.

In ShotFlow, creating a Style Out requires very specific creation and linking of products, grouping(s) and shot records to deliver the expected results for capture and post workflows. Generally, a Style Out workflow starts with the following:

• Product Data records have been created through Data Ingest to provide product metadata
• Shot records have been created through Data Ingest as placeholders for the angles and Type(s) needed for each Product (e.g. Front Still, Back Still, and Side Still for a dress). 
• Each shot is related to the product it depicts, but no other products, because it is not known what other products will be styled with each "hero" product

For ShotFlow to feature more than one product in a Shot, the Groupings module must be enabled for the brand app, and a Grouping record needs to be created for each combination of products that will be styled together. Then the shot(s) that are relevant to that Grouping need to be linked to the Grouping. This is a somewhat tedious, multi-step process to complete via web browser.

ShotFlow created a dedicated Style Out function on the Samples & Styling mobile app (launched with release 1.0.8) to provide an easier and faster way to complete a Style Out using sample scanning.